On October 25-26, 2018, the International scientific and practical conference-festival “Intangible cultural heritage as touristic resource” was held in Kyiv National University of Culture and Arts (KNUKiM) organized by the Department of Hotel and Restaurant Business, Faculty of Hotel and Restaurant Tourist Business (KNUKiM) in partnership with Department of International Tourism (KNUKiM), European Institute for Advanced Education (Slovakia), Linguistic Department of the National University of Architecture and Building (Armenia), NGO of Crimean Tartars “Alem”, Charitable organization “Charitable foundation of the Demkurs” and NGO “Tourist association of Ternopil region.
The aim of the conference was to involve core stakeholders, researchers, scientists, communities, ICH bearers, tourist organizations, NGOs, etc. for discussing hot issues: in which way tourism could promote ICH, how to develop tourism strategy in local community, how to avoid potential risks, that is, ICH devaluation caused by tourist activities, ICH destruction or dangerous impact on environment. At the opening of the conference, key speakers, Oleksandr Butsenko and Valentyna Demian (DC “Democracy through Culture”/EFFE Hub, Ukraine) highlighted in their report “Live heritage as additional value for tourism: risks and perspectives” on the leading role of monitoring and research for successful management, marketing and proposal of high-quality practices, that is, for cultural tourism development. In particular, they presented results of survey realized by EFFE Hub, Ukraine concerning festival movement, cultural heritage issues, tourism and development of communities.
In several countries, such as Spain, Italy, Netherlands, and today – also in Ukraine – there is an ongoing debate on role and place of tourism for promoting ICH and potential impacts. According to the UNWTO Global Code of Ethics for Tourism, accepted by Ukraine as well, Article 4, par. 4, “Tourism activity should be planned in such a way as to allow traditional cultural products, crafts and folklore to survive and flourish, rather than causing them to degenerate and become standardized”.
Best practices of interaction between tourist organizations and local communities were presented at the conference; among other discussed questions there were: copyright in ICH sphere, support of ICH bearers providing them with possibility to present their creative work; social oriented projects with involvement of well-known personalities for ICH promotion and safeguarding.
The festival part consisted of master classes by artisans-ICH bearers, exhibitions of Krolevets weaving, Petrykivka painting, Kosiv painted ceramics, art project “Borschiv embroidery”, concert of art groups.